Vision-driven change agent with career-long record of UX design, digital marketing, and brand management success for leading organizations
Proven talent for aligning business strategy and objectives with established marketing and project management paradigms to achieve maximum operational impacts with minimum resource expenditures. Innovation-focused thought leader with expertise spanning UX design, digital marketing, brand development, technology solutions, client relationship management, sales, marketing strategy, user research, lead generation, email marketing, content creation, cross-functional team leadership, A/B testing, process optimization, performance assessment, database management, and project management. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as campaign management, strategy development, and resource allocation expertise.
BELK, ASHEVILLE, NC, JAN 2018 TO PRESENT
Engage customers in a proactive manner to drive sales.
Handle all transactions in a professional manner.
Outperform customer service goals by supporting store operations.
Ensure accuracy by carefully performing all financial transactions.
Execute sales goals on a consistent basis by leveraging effective selling techniques.
HOME REMODELING, ASHEVILLE, NC, 2016 TO 2017
Assisted in the architectural design and successful implementation of a 1,000 square foot additional renovation of a home over ten months.
PAYSTREAM ADVISORS, CHARLOTTE, NC, 2014 TO 2016
DIGITAL MARKETING MANAGER
Charted the successful development and execution of multi-channel marketing campaigns for clients in the ePayments industry.
Cultivated campaigns and developed buyer personas by conducting user research and stakeholder interviews.
Utilized user research to design website user experience (UX) strategies for lead generation.
Analyzed web statistics, email campaigns, CTR, and content downloads by creating weekly Excel dashboards.
Established a stable and comprehensive brand image across all digital marketing channels.
Bolstered company awareness through social media and email marketing efforts.
EMAIL MARKETING MANAGER
Boosted average email open rate by over 15% through A/B testing.
Composed engaging content to appeal to 40,000+ email subscribers, including emails and blogs using Marketo and MailChimp.
Utilized Adobe Dreamweaver and Photoshop to design mobile-responsive HTML email template.
Created and sent well-designed and informative emails to interested customers.
Gathered email information from interested customers in order to grow email list.
THE GARZÓN COMPANY, CHARLOTTE, NC, 2014
BRAND STRATEGY INTERN
Orchestrated client engagement initiatives involving brand strategy, web presence, and channel marketing.
Presented and collected research on client industry and competitors.
Spearheaded successful rebranding efforts of boutique consulting firm.
Developed a streamlined brand image across multiple channels.
Promoted a positive image of the brand by curating web presence and social media posts.
ADP, CHARLOTTE, NC, JULY 2013 TO DEC 2013
Aligned objectives and bridged communications with CPAs and bankers in order to connect with small business owners in need of payroll, HR, and compliance solutions.
Optimized database of 30,000 prospects and clients via Salesforce.com and Excel.
Improved product and professional skills through in-depth training sessions and self-directed efforts.
CASTLE BRANCH, INC., WILMINGTON, NC, JAN 2013 TO MAY 2013
Obtained qualified leads through phone prospecting before directing to sales team.
Maintained and managed potential leads information in SugarCRM system.
Generated annual income for the company in excess of intern expectations.
Transitioned lead information datasets from Excel to Customer Relationship Management system.
EDUCATION AND CREDENTIALS
BACHELOR OF SCIENCE (B.SC.) IN INTERNATIONAL BUSINESS, 2013
University of North Carolina Wilmington, Wilmington, NC, USA
Skills Gained: Collaboration, working with diverse groups of individuals with different attitudes and opinions, building consensus, and driving solutions
1. DesignLAB, UX Academy, January 2017 to May 2017
2. Learned design essentials through 480+ hours of coursework, 50+ hands-on projects, and community and mentor-based interaction
Skookum Digital Works, Nightshift 1.0, Feb 2015 to May 2015
Completed a 14-week digital design & development program where participants learned, hacked, and built amazing digital MVPs (Minimum Viable Products) for real clients and social causes
AWARDS AND HONORS
Industry Champion, Business Strategy Game (BSG) – finished first out of ten teams in a nine-week strategy game worth 40% of final grade for Corporate Strategy MGT 455, April 2013
Recipient, Dr. Kent L. Gardner Scholarship, Order of Omega, January 2013
Recipient, Chancellors’ Achievement Award, Fall 2011 and Spring 2012 & 2013
Volunteer, Brother Wolf Animal Rescue, Asheville, NC, July 2016
Weekly Tutor, Adopt-A-School, Wilmington, NC, January 2010 to May 2013
Languages: English, Spanish (Intermediate)
Technical Proficiencies: Sketch, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Excel, InVision, Marvel, HTML, CSS, Salesforce CRM, Mailchimp, Marketo, WordPress, Squarespace, Google Analytics, Asana
Additional Skills: Lead generation, content marketing, A/B testing, landing page optimization, email marketing, UX/UI design, customer journey mapping
Interests: Sailing, snowboarding, frisbee golfing, photography, videography